Measurement
How to run a retail media incrementality test
How to run a retail media incrementality test in the UK using Nectar and Clubcard loyalty data, with holdout design, uplift maths and UK GDPR rules.
Section
Measurement
Measurement
Retail media attribution methods: click and view basics
Retail media attribution methods: how click-based and view-based credit work, which reporting settings to align, and why neither proves incrementality.
Measurement
Why the retail media benchmark register should stay empty until the definitions match
Retail media benchmark research for England keeps incompatible evidence separate and values unknown until metric definitions, cohorts and sources can be matched.
Measurement
Retail media metrics from ad request to incremental sale, with definitions before targets
Retail media key metrics separate delivery events, visibility, clicks, attributed sales and causal estimates with explicit definitions, sources and uncertainty.
Measurement
Treating a response as attention, and other retail media measurement mistakes
Retail media measurement mistakes for England use a dated non-ranked source method to check event definitions, denominators, causal claims and substantiation.