Foundations
Comparing retail media business models on one retailer-advertiser exchange
Compare retail media business models on one retailer-advertiser exchange, consistent commercial units, evidence duties and clear exit conditions.
Section
Foundations
Foundations
Retail media opportunities framed as reversible hypotheses with stop rules attached
Frame retail media commercial opportunities in England as reversible buyer hypotheses with evidence needs, counter-signals and clear stop rules.
Foundations
Six signs of real retail media demand, tested against buyer records
Test six retail media demand signals against buyer records and current UK controls without turning broad advertising or retail activity into demand.
Foundations
Retail media for an England buyer, from a definition that survives procurement to an entry decision
Define retail media for an England buyer, separate the market evidence from retail proxies and make a controlled, reviewable entry decision.
Foundations
Entry gates for one England retailer before it sells retail media inventory
Use an evidence-led retail media market entry checklist for one England retailer, with separate advertising, consumer, data and safe exit gates.
Foundations
The UK trade estimate, the official proxies and what retail media in England actually measures
Examine the retail media market size evidence for England, including the UK trade estimate, incompatible official proxies and a defensible protocol.