Foundations
How UK grocery retailers sell sponsored placements on Tesco and Boots
UK grocery retail media sponsored placements: how Tesco and Boots sell on-site and off-site inventory, buying routes, IAB UK reporting and ASA rules.
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Foundations
Foundations
What is off-site retail media and why does it matter in the UK?
Off-site retail media lets UK retailers extend first-party shopper audiences to Meta, Google and programmatic platforms, with consent and labelling controls.
Foundations
Comparing retail media business models on one retailer-advertiser exchange
Compare retail media business models on one retailer-advertiser exchange, consistent commercial units, evidence duties and clear exit conditions.
Foundations
Retail media opportunities framed as reversible hypotheses with stop rules attached
Frame retail media commercial opportunities in England as reversible buyer hypotheses with evidence needs, counter-signals and clear stop rules.
Foundations
Six retail media signals to test in your own buyer and campaign records
Set up six retail media record checks for controlled briefs, delivery reconciliation, paid placement labels, claims, tracking choices and access reviews.
Foundations
Retail media for an England buyer: networks, formats and an entry decision
Retail media for an England buyer: the IAB UK definition, named UK retailer networks, ad formats and how they are bought, the market evidence and a controlled entry decision for 2027.
Foundations
Retail media market entry checklist: evidence template
A retail media market entry checklist for documenting one retailer-controlled placement, recording evidence IDs and setting campaign release gates.