Foundations
How UK grocery retailers sell sponsored placements on Tesco and Boots
UK grocery retail media sponsored placements: how Tesco and Boots sell on-site and off-site inventory, buying routes, IAB UK reporting and ASA rules.
Topic
iab uk
Rules and ethics
What are the IAB UK retail media standards for measurement and transparency?
IAB UK's Retail Media Measurement Guidelines and Transparency Guidelines set metric definitions and disclosure rules, with ISBA and UK GDPR as the other layers.