Reviews
Birmingham and Bristol retail media pilots for in-store screens and off-site ads
Birmingham Bristol retail media pilots tested in-store screens and off-site ads. Here are the named pilots, formats, partners and reported results.
Topic
in-store screens
Operations
In-store retail media screens: what the audience figures describe and what to check before booking
What in-store retail media screens are, who sells the space, how audience figures are modelled from footfall, and the checks to run before booking.