Topic
Rules and ethics
IAB UK's Retail Media Measurement Guidelines and Transparency Guidelines set metric definitions and disclosure rules, with ISBA and UK GDPR as the other layers.
Operations
What in-store retail media screens are, who sells the space, how audience figures are modelled from footfall, and the checks to run before booking.
Foundations
Off-site retail media lets UK retailers extend first-party shopper audiences to Meta, Google and programmatic platforms, with consent and labelling controls.
Strategy
A month-by-month framework for UK retail media Christmas planning: budget sequencing, consent checks and measurement definitions before spend.
Measurement
How to run a retail media incrementality test in the UK using Nectar and Clubcard loyalty data, with holdout design, uplift maths and UK GDPR rules.
Costs and pricing
Retail media for small UK brands: choosing self-serve or managed, why minimums exist, a worked £3,000 test and how to measure incremental sales.
Strategy
A head-to-head look at retail media and search ads for UK ecommerce: CPC patterns, attribution limits, and where each channel earns its budget.
Tools and providers
Self-serve dashboards and managed services suit different UK retail media buyers. Compare setup, data duties, currency and support before you commit a budget.
Reviews
A practical retail media guide to assessing Tesco Media, Boots Media, Asda, Ocado and Amazon Ads by audience fit, data access, reporting and quote terms.
