Foundations
How UK grocery retailers sell sponsored placements on Tesco and Boots
UK grocery retail media sponsored placements: how Tesco and Boots sell on-site and off-site inventory, buying routes, IAB UK reporting and ASA rules.
Topic
tesco
Operations
In-store retail media screens: what the audience figures describe and what to check before booking
What in-store retail media screens are, who sells the space, how audience figures are modelled from footfall, and the checks to run before booking.