Topic

uk gdpr

2 articles

Rules and ethics

What are the IAB UK retail media standards for measurement and transparency?

The IAB UK retail media standards cover shared measurement definitions and transparency duties, with ISBA and UK GDPR setting the advertiser and legal layers.

Editorial Desk · September 11, 2026 · 4 min read

Measurement

How to run a retail media incrementality test

How to run a retail media incrementality test in the UK using Nectar and Clubcard loyalty data, with holdout design, uplift maths and UK GDPR rules.

Editorial Desk · September 11, 2026 · 4 min read