Archive
Rules and ethics
Build a retail-media data protection worksheet for processing purposes, party roles and device access, with example entries and PECR regulation 6 checks.
Reviews
A retail media review method for England: freeze the subject, classify four evidence types, and apply DMCC Act 2024 rules on fake reviews and paid promotion.
Costs and pricing
A retail media budget guide for England: what VAT, the overseas reverse charge and ICO fees of £52, £78 or £3,763 add to a quote, with a worked illustrative budget.
Audience research
Build retail media buyer personas as evidence cards: the field table, a completed illustrative example, stereotype fields removed, and ICO data minimisation and GOV.UK research guidance applied.
Reviews
Retail media measurement Edinburgh Glasgow: how data firms in both cities handle attribution, Scottish Government statistics and IAB UK standards.
Rules and ethics
Scottish Welsh retail media devolved regulation shapes planning, language, signage and equality duties for campaigns across Scotland and Wales.
Costs and pricing
Retail media rates UK regions: London CPMs run far above North East rates, with named fee structures and ONS regional data shaping both benchmarks.
Strategy
Northern Ireland retail media cross-border: Windsor Framework goods rules, HMRC declarations, VAT and ICO transfer tools for Irish campaigns.
Costs and pricing
Retail media agency fees Manchester Leeds London compared: city benchmarks, rate structures and the ONS earnings data behind the gaps in 2026.
Rules and ethics
How in-store retail media screens are treated under England's advertisement rules, covering consent routes, fees, luminance limits, CAP Code and ICO duties.
Reviews
IAB UK retail media measurement sets supply chain and creative rules, but EU and US practice diverges on definitions, reporting and audit routes.
Foundations
UK grocery retail media sponsored placements: how Tesco and Boots sell on-site and off-site inventory, buying routes, IAB UK reporting and ASA rules.
Rules and ethics
UK GDPR retail media rules shape targeting, consent and data sharing. Here is how the ICO, PECR and the Data (Use and Access) Act 2025 apply.
Reviews
Birmingham Bristol retail media pilots tested in-store screens and off-site ads. Here are the named pilots, formats, partners and reported results.
